Luis Morcillo, autor en Agencia de Marketing Online | APPYWEB

SEO en ChatGPT: cómo aparecer en Chat GPT

SEO en ChatGPT: cómo aparecer en Chat GPT

por Luis Morcillo | May 4, 2026 | Blog Inteligencia Artificial

ChatGPT no devuelve una página de resultados con 10 enlaces. Devuelve una respuesta y cita 3-8 fuentes. Si tu marca es una de ellas, ganas. Si no, eres invisible para los 800 millones de usuarios semanales que ya usan esta IA como motor de descubrimiento. Y según el...

Cómo aparecer en AI Overviews de Google

Cómo aparecer en AI Overviews de Google

por Luis Morcillo | Abr 29, 2026 | Blog Inteligencia Artificial

Aparecer en los AI Overviews de Google ya no es opcional. Es la nueva primera posición. Según Advanced Web Ranking, aparecen en el 48% de las búsquedas Google en marzo de 2026, con crecimiento del 58% interanual. Cuando aparecen, reducen el CTR orgánico tradicional...

SEO para IA — guía definitiva para posicionar en ChatGPT, Gemini y Perplexity

SEO para IA — guía definitiva para posicionar en ChatGPT, Gemini y Perplexity

por Luis Morcillo | Abr 21, 2026 | Blog Inteligencia Artificial

SEO para IA, también conocido como GEO (Generative Engine Optimization), es el trabajo de estructurar tu contenido para que ChatGPT, Gemini, Perplexity y los AI Overviews de Google te citen como fuente en sus respuestas. No sustituye al SEO tradicional: lo...

Comprar dominio web con cdmon: todo lo que necesitas saber

Comprar dominio web con cdmon: todo lo que necesitas saber

por Luis Morcillo | Feb 17, 2026 | Blog de Marketing Online

En la era digital actual, cualquier proyecto que aspire a tener una presencia online sólida y profesional necesita una dirección propia en Internet. Este es el primer paso para construir una identidad digital fuerte y reconocible. Por ello, comprar un dominio web no...

Link Building y PR digital: cómo construir autoridad sin exponerte a penalizaciones

Link Building y PR digital: cómo construir autoridad sin exponerte a penalizaciones

por Luis Morcillo | Feb 17, 2026 | Blog de Marketing Online, Blog de posicionamiento web SEO

El link building ya no va (solo) de “conseguir enlaces”. En 2026, aquellos que de verdad empujan el crecimiento orgánico son consecuencia de autoridad editorial, reputación y distribución: es decir, de PR digital bien ejecutado. Y la parte delicada es ésta: muchas...

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