Raúl Aránega Segura, autor en Agencia de Marketing Online | APPYWEB

Qué es un CRM para agencias de viajes y cómo ayuda a gestionar mejor el negocio

Qué es un CRM para agencias de viajes y cómo ayuda a gestionar mejor el negocio

por Raúl Aránega Segura | Jul 8, 2026 | Blog de Marketing Online

¿Qué es un CRM aplicado al sector turístico? Un CRM es una herramienta de gestión que permite organizar en una sola plataforma toda la información relacionada con clientes, solicitudes, presupuestos, reservas y comunicaciones. En el caso de una agencia de viajes, su...

Hosting web: la base técnica que todo proyecto web profesional necesita

por Raúl Aránega Segura | Jun 17, 2026 | Actualidad tecnologíca

Detrás de cada aplicación que usas, cada tienda online donde compras y cada blog que visitas, hay una pieza tecnológica que sostiene todo el peso del proyecto. Lanzar una gran idea digital sin planificar la infraestructura que la va a soportar es uno de los...

SEO en ChatGPT: cómo aparecer en Chat GPT

SEO en ChatGPT: cómo aparecer en Chat GPT

por Raúl Aránega Segura | May 4, 2026 | Blog Inteligencia Artificial

ChatGPT no devuelve una página de resultados con 10 enlaces. Devuelve una respuesta y cita 3-8 fuentes. Si tu marca es una de ellas, ganas. Si no, eres invisible para los 800 millones de usuarios semanales que ya usan esta IA como motor de descubrimiento. Y según el...

Cómo aparecer en AI Overviews de Google

Cómo aparecer en AI Overviews de Google

por Raúl Aránega Segura | Abr 29, 2026 | Blog Inteligencia Artificial

Aparecer en los AI Overviews de Google ya no es opcional. Es la nueva primera posición. Según Advanced Web Ranking, aparecen en el 48% de las búsquedas Google en marzo de 2026, con crecimiento del 58% interanual. Cuando aparecen, reducen el CTR orgánico tradicional...

SEO para IA — guía definitiva para posicionar en ChatGPT, Gemini y Perplexity

SEO para IA — guía definitiva para posicionar en ChatGPT, Gemini y Perplexity

por Raúl Aránega Segura | Abr 21, 2026 | Blog Inteligencia Artificial

SEO para IA, también conocido como GEO (Generative Engine Optimization), es el trabajo de estructurar tu contenido para que ChatGPT, Gemini, Perplexity y los AI Overviews de Google te citen como fuente en sus respuestas. No sustituye al SEO tradicional: lo...

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